How, you ask? By donating a certain amount of each purchase to a breast cancer foundation. How shady is that?!
Come on, everybody…buy our food so “we” can donate the largest sum of money ever to this foundation!
Sounds a little bit like someone’s trying to ease their conscience.
After realizing how their food might be partly responsible for the ever-expanding waistline of America, they decide, “Hey, let’s try and make everything all right by giving some money to a worthy cause.”
Now, I’m not bashing the idea of giving money to the breast cancer foundation. Far from it. I just find it a bit ironic that of all the places that’s trying to promote something along the lines of health (a cure for breast cancer) it’s one of the most unhealthy of all eating establishments.
If your company has never been in the business of promoting health, it looks a bit strange when all of a sudden, you’re looking to get healthy. It just doesn’t look right in the minds of your audience. And it really does send a mixed message.
For crying out loud, were there no other companies that this foundation could’ve partnered with? Apparently not.
I mean, I know breast cancer is bad, but what about colon cancer?
DR Fitness – “Get Your Fitness On!”
To learn more about exercise, weight loss, nutrition and motivational techniques, go to http://drfitnessnow.com. While you’re there, pick up my FREE eBook “Diet Myths Revealed” when you stop by.
Oh, and don’t forget to leave me a comment. Here’s to your health!
You must log in to post a comment.