The whole market is doing well at the moment, with many reports suggesting it will reach, by 2010, a total worth of around $30 billion. The Arabian Peninsula is currently responsible for around $270 million of this but the rate of growth is much higher than other countries. One reliable report showed overall sales increased by around 18% last year.
The staggering growth in the market, shared with Asia-Pacific and the Middle East, has been put down to increased money in the area and a differing way of life. The Arab States have also been practitioners of using fragrances. In Saudi Arabia for example, around 85% of women use scents every day. However, the types of fragrance have changed, with more high market parfum brands replacing the more traditional products. On top of this, male fragrances have seen a jump in sales recently and the variety of scents that men purchase is also on the up.
The rise in the market profile here has drawn in some large companies and also spawned some via high profile trade events. One of the ‘Big 4′ – Beautyworld Middle East is set to be the next massive show to hit the area this year. This year there are an amazing 870 exhibitors, displaying around 1,600 brands – an increase of 18% on last year. Organisers of the event are very happy with the new interest and are already making preparations for next years event
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