Food involves more than just eating and chewing. It’s a sensual experience. You see and smell your food first, and then taste it.
Since the world has globalized, the food industry has shot up.
Food was once an entirely cultural influenced thing, but that has changed now. When people go out, they get to chose between different ethnic foods. In the fifties, people didn’t have the choice to go out and order Chinese or Indian food. Now, we can walk down a city street and pick from foods from four different corners of the world. American was once known as the burger country and now the entire world gets to thrive from our fast food market. Food in the United States has expanded beyond its borders, and the rest of the worlds foods are immigrating inside.
Food television has also grown into a thriving industry. People have grown to love watching intense restaurant drama unfold or learn how to cook themselves. The pastry industry has largely dominated this business. Shows in which ornate cakes are created in short amounts of time enthrall viewers. It also brings a new ligh to the culinary world. It helps cooks gain respect and fame.
The world of sweets has evolved from Twinkies and the occasional fancy wedding cake to a world of high class cupcakes and cookies. Being a pastry chef entails both culinary skills and artistic ability. Cakes are becoming works of art that have pearls and lights and anything you can dream of. Grandmas chocolate chip cookies cannot compete with today’s thousand dollars designer frosted masterpieces that line store windows. Desserts are more than just something to eat with coffee, they are an accessory. People are willing to spend as much as they would on a diamond necklace on a birthday cake. A personalized birthday cake can last longer in memory than scrapbook or picture. It seems not to bother anyone that it will cease to exists an hour after they see it.
Food advocates are the most valued members of the food industry. If there were no consumers, food would cease to exist. Every one needs to eat, but some people simply love to eat. Those are the individuals who provide cooks and TV personalities with jobs. Eating competitions, late night snackers, or return consumers are the most valued members of the culinary world.
Those people who can taste the difference between a freezer French fry from a fast food one or can differentiate spices in chili deserve a shout out. It is imperative to get followers and people who love your food if you are a chef. A loyal band of followers is the key to success. Through your base followers, your food will channel its way into the forefront of the culinary world.
